Glossary
AI search visibility
Definition
AI search visibility is a measure of how often and how favourably a brand appears in AI-generated answers across engines like ChatGPT, Gemini, Perplexity and Copilot, including its share of voice versus competitors.
Why it matters
It’s the AI-era equivalent of search rankings and the baseline metric for any GEO or AEO programme — you can’t improve what you don’t measure.