AEO audit
Which questions you could own, and where you're losing them.
AI Search Consultancy
Answer Engine Optimisation (AEO)
Answer Engine Optimisation (AEO) is the practice of structuring your content so answer engines — like Google AI Overviews and featured snippets — quote your business as the answer. Alugence's AEO services make your content the clean, direct, well-structured source that answer engines prefer to lift, putting you at the top of the answer.
What is answer engine optimisation (aeo)?
Answer engine optimisation (AEO) is the practice of optimising content to be selected as the direct answer by answer engines and AI-generated results. It focuses on giving a clear, self-contained answer to a specific question, structured so machines can extract it — through answer-first writing, FAQ formatting, schema and clear headings. AEO is how you win the "position zero" of the AI era.
How we help
Answer-first restructuring
Rewriting key content to lead with the answer.
FAQ & schema
FAQ blocks and FAQPage/other schema that make answers explicit.
Content structuring
Headings, lists and tables engines can extract cleanly.
Tracking
Monitoring answer placements and AI Overview presence.
Our process
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Audit
target questions and current answer placements.
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Restructure
key content to be answer-first.
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Add
FAQ blocks and schema.
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Optimise
headings, lists and tables for extraction.
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Track
placements and refine.
Outcomes and benefits
- More featured snippet and AI Overview placements.
- Your content quoted as the direct answer.
- Higher visibility for high-intent questions.
- A repeatable method for owning new questions.
Frequently asked questions
Common questions, answered directly.
What is answer engine optimisation (AEO)?
Answer engine optimisation (AEO) is the practice of structuring content so answer engines — like Google AI Overviews and featured snippets — select it as the direct answer to a question. It relies on answer-first writing, FAQ formatting, schema and clear structure that machines can extract cleanly.
What is the difference between AEO and GEO?
AEO focuses on winning direct-answer placements (featured snippets, AI Overviews) by answering specific questions cleanly; GEO focuses on being cited across generative AI answers like ChatGPT and Perplexity. They overlap and reinforce each other — most brands need both. See AEO vs GEO vs SEO.
How do you optimise content for answer engines?
By leading with a concise, self-contained answer to each target question, adding FAQ sections and appropriate schema, and structuring content with clear headings, lists and tables that engines can extract. We also strengthen the topical authority that makes engines trust your answer.
Does AEO help with Google AI Overviews?
Yes. AI Overviews assemble answers from sources they can clearly extract and trust; AEO makes your content exactly that. Answer-first structure, FAQ blocks, schema and authority all increase the chance your content is used in an AI Overview. See our AI Overviews guide.
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