Generative Engine Optimisation (GEO)
GEO services that make your brand the answer in generative AI search. Get cited by ChatGPT, Gemini and Perplexity. Request a GEO audit.
Arm 2 — specialised practice
AI search consultancy: get found by AI, not just Google
AI search optimisation is the practice of making your brand visible and citable in AI-generated answers — from ChatGPT, Gemini and Perplexity to Google AI Overviews. Alugence is an AI search consultancy that gets you found by AI: through generative engine optimisation (GEO), answer engine optimisation (AEO) and AI SEO, we turn AI answers into traffic, trust and leads.
What is AI search optimisation?
AI search optimisation is the discipline of getting a brand mentioned, cited and recommended in the answers that AI engines generate. When someone asks ChatGPT or Google's AI Overview for a recommendation, AI search optimisation is what makes your business the answer. It combines GEO, AEO and AI SEO — the modern successors to classic search optimisation.
Our AI search services
Answer Engine Optimisation (AEO)
AEO services that win answer-engine and AI Overview placements. Structure content so AI engines quote you first. Request an AEO audit.
AI search visibility tracking and audits
Measure and grow your AI search visibility. Track brand mentions and citations across ChatGPT, Gemini, Perplexity and Copilot. Book an audit.
LLM and ChatGPT optimisation
Optimise your website to be cited by ChatGPT, Perplexity, Gemini and Copilot. LLM optimisation that turns AI answers into traffic and leads.
AI SEO: SEO for the age of AI search
AI SEO consultancy bridging classic SEO and AI search. Rank in Google and get cited by AI engines. Work with an AI SEO consultant.
AI SEO consultancy in London
London AI SEO consultancy. Improve rankings and AI search visibility across ChatGPT, Gemini and Google AI Overviews. Book a consultation.
How we work
Most clients start with an AI Visibility Audit: a baseline of where you appear across ChatGPT, Gemini, Perplexity and Google AI Overviews, a GEO/AEO gap analysis, and a prioritised action plan. From there we run a GEO/AEO Sprint to implement the fixes, then an ongoing retainer to grow and track your AI share of voice. See pricing.
FAQs
Questions buyers ask us first.
What is AI search optimisation?
AI search optimisation is the practice of making a brand visible and citable in AI-generated answers from engines like ChatGPT, Gemini, Perplexity and Google AI Overviews. It combines generative engine optimisation (GEO), answer engine optimisation (AEO) and AI SEO so your content becomes the answer these systems give.
How is AI search different from SEO?
Traditional SEO aims to rank web pages in a list of links; AI search optimisation aims to get your brand cited inside a generated answer, where there may be no list at all. The tactics overlap — quality content, structure and authority — but AI search adds entity clarity, answer-first content, schema and citation building. See AEO vs GEO vs SEO.
Which AI engines do you optimise for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. Our audit shows where you currently appear across these engines, and we prioritise the ones that matter most for your audience.
How do you measure AI search visibility?
We track how often your brand is mentioned and cited across AI engines for the prompts your customers use, your share of voice versus competitors, and how that changes over time. See AI Search Visibility Tracking.
How long until we see results in AI search?
Some fixes surface within weeks as engines re-crawl and update; building durable citation strength and share of voice typically takes a few months of sustained work. The upside is that many AI-search terms are still low-competition, so gains can come faster than in mature SEO markets.
Start the conversation
Find out what looking further could do for your business.
A 30-minute call. We'll tell you honestly where AI can move your numbers — and where it can't.