GEO audit
Where you're cited today across generative engines, and the gaps.
AI Search Consultancy
Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) is the practice of optimising your brand and content to be cited in the answers generated by AI engines like ChatGPT, Gemini and Perplexity. Alugence's GEO services make your business the answer these engines give — earning the mentions and citations that put you in front of customers before they ever reach a website.
What is generative engine optimisation (geo)?
Generative engine optimisation (GEO) is the discipline of increasing a brand's presence in the responses produced by generative AI search engines. Where SEO optimises to rank links, GEO optimises to be quoted and cited inside a generated answer. It works by making your brand's entity clear, your content easily extractable, and your authority verifiable to the models that assemble answers.
How we help
Entity & authority building
Making your brand machine-legible and credible (LLM optimisation).
Content optimisation
Answer-first, extractable, well-structured content and schema.
Citation building
Earning mentions in the sources AI engines draw on.
Measurement
Tracking citations and share of voice (visibility tracking).
Our process
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Audit
current generative-engine presence.
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Fix
entity, content and schema foundations.
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Build
citations and authority off-site.
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Track
citations and share of voice.
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Iterate
to grow presence over time.
Outcomes and benefits
- More citations and mentions in ChatGPT, Gemini and Perplexity.
- Greater share of voice for your key topics.
- Traffic and trust from AI answers, not just search links.
- A measurable, growing presence in generative search.
Who this is for
Brands that want to be recommended when customers ask AI for options — and marketing teams who can see AI eroding their search traffic and want to get ahead of it.
Frequently asked questions
Common questions, answered directly.
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of optimising a brand and its content to be cited in AI-generated answers from engines like ChatGPT, Gemini and Perplexity. Unlike SEO, which targets ranked links, GEO targets being quoted inside the answer itself, through entity clarity, extractable content and earned citations.
How is GEO different from SEO?
SEO optimises pages to rank in a list of links; GEO optimises your brand to be cited within a generated answer, where a list may not exist. GEO leans harder on entity consistency, answer-first content, schema and off-site citations. The fundamentals of quality and authority still apply. See our AEO vs GEO vs SEO guide.
How do you get a brand cited by AI?
By making the brand easy to understand and trust for AI models: clear entity data and schema, answer-first content that's easy to extract, consistent naming across the web, and citations from sources the models draw on. Our guide to getting cited by AI explains the method we use.
How do you measure GEO results?
We track how often your brand is cited and mentioned across generative engines for your target prompts, and your share of voice against competitors, over time. See AI Search Visibility Tracking.
Start the conversation
Find out what looking further could do for your business.
A 30-minute call. We'll tell you honestly where AI can move your numbers — and where it can't.